Pricing a Home to Sell

Pricing a Home to Sell

One of the most important aspects of selling your home is the price. In most selling situations, if your home is priced right it will sell. The difficult task is finding the “right” price.

If you price your home greater than the average sales price for your area, there is an increased risk that the home will not sell. This is an issue that does exist in the market at all times. Do not fall into the common trap of over-valuing your home, based on the feeling that you have more upgrades then a comparative listing in your neighbourhood. Unfortunately, the prospects that consider buying your home do not have the same sentimental value for certain items, they have a greater appreciation for their budget.

Create Visibility
A home has virtually no chance of selling if nobody knows it’s available. The great benefit of a good Realtor is that they will list the home in certain databases, which allow other real estate agents to see the property and show it to their clients.

The idea is to create an environment that will allow the maximum amount of eyes. On weekends place signs at the major intersections with arrows leading to your home. Many cities do not allow signage to be placed Monday through Friday. Keep this in mind so you don’t have a city compliance enforcer removing them.
Create home flyers and have them available when you have showings.
Place a sign in the yard with an information tube attached. Place the home details and price, on flyers in this tube.

Availability and Preparation for Showing
It’s important to have your home available during the day to show. This basically means 9 a.m. to 7 p.m. seven days a week. People that decide to view homes typically work during the day, so you will have to be flexible after regular work hours. Inflexibility on your part will lead to fewer views, and will not lead to a sale.
Availability also includes answering the phone calls in a timely manner and returning the calls the same day. When people shop for homes, they typically look at three to five in any given day; a slow response by you will be an elimination factor.

Preparation encompasses everything from keeping the inside of the home clean on a daily basis to preparing the yard for maximum curb appeal. Do not underestimate the value placed on your home by prospective buyers, regarding the visual appeal of the first impression.

Place some air fresheners in hidden plugs. to give a fresh feel and scent when a prospective buyer enters the home. When you schedule an appointment for viewing, bake some fresh cookies and place them on a pleasant looking plate with a simple note thanking them for their time. Turn a radio on quietly, to a channel that plays music that is easy on the ears. If you have a media room, put in an action movie and allow it to play softly.

You want to appeal to as many senses as possible in a positive way: Set the mood so that you give your home the best opportunity to be viewed in a pleasing manner.